The mind of the market : compassionate apes, competitive humans, and other tales from evolutionary economics
In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.--From publisher description
1 online resource (xxiv, 308 pages)
1036619055
Prologue: Economics for everyone
The great leap forward
Our folk economics
Bottom-up capitalism
Of pandas, products, and people
Minding our money
The extinction of homo economicus
The value of virtue
Why money can't buy you happiness
Trust with credit verification
The science of good rules
Don't be evil
Free to choose
Epilogue: To open the world
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