The Art of the StrategistAMACOM, 2004 M07 6 - 256 páginas From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist, presents the timeless lessons of: * commitment to a definite objective * seizing and maintaining the initiative * economization to mass (concentration of resources) * positioning * surprise * multiple simultaneous alternatives * the indirect approach * simplicity * timing * exploiting success With examples including the conquests of Hannibal and Alexander the Great, the political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger, and the business successes of internet giant VeriSign and other high-profile companies, The Art of the Strategist proves how superior strategy trumps other factors in almost every competitive arena. The ten lessons in turn form a roadmap to decisive victory in business. |
Contenido
For Every Leader Strategy Is the Key to Success | 3 |
Determining the 10 Essential Principles of Strategy | 13 |
The 10 Essential Principles | 25 |
The Fundamental Principle Commit Fully to a Definite Objective | 27 |
Seize the Initiative and Keep It | 43 |
Economize to Mass Your Resources | 59 |
Use Strategic Positioning | 71 |
Do the Unexpected | 83 |
Practice Timing and Sequencing | 145 |
Exploit Your Success | 159 |
Putting the Strategic Principles Into Action | 175 |
Strategy Must Be Tailored to Fit the Environment | 177 |
Crisis StrategyWhat to Do When Things Go Wrong | 195 |
How to Apply the Principles of Strategy | 211 |
The Principles Are Not Only Essential Theyre Universal | 219 |
Notes | 223 |
Keep Things Simple | 99 |
Prepare Multiple Simultaneous Alternatives | 113 |
Take the Indirect Route to Your Objective | 127 |
Otras ediciones - Ver todas
The Art of the Strategist: 10 Essential Principles for Leading Your Company ... William A. Cohen Sin vista previa disponible - 2004 |
Términos y frases comunes
achieve actions advantage advertising Air Force aircraft airline American analysis Apple attack battle campaign Carl von Clausewitz cavalry CDMA CHAPTER Colgate-Palmolive Colgate-Palmolive Procter Colonel commander commitment competition competitor concentrate concept Crisco customers decision defeat definite objective Dell Inc Delphi Method develop dot-com companies economic essential principles exploit fail Firm German goal Hannibal implement important indirect approach industry Japanese Jobs keep knew leaders leadership Lever Brothers Lincoln look major mass McDonald's military Moreover multiple never Patton percent potential president principles of strategy problems Procter & Gamble Qualcomm risk Roman Sclavos seizing the initiative selling simple simultaneous alternatives strat strategic position strategist STRATEGIST'S LOG success Sun Tzu surprise sushi TechTarget ten essential things tion U.S. Army unexpected United VeriSign victory Wallis WestJet Zane