MARKETING

METHODS AND POLICIES

BY

PAUL D. CONVERSE

PROFESSOR OF COMMERCE

UNIVERSITY OF PITTSBURGH

SECOND EDITION
COMPLETELY REVISED

KNOWLEDGE
Is BACK
OF ALL
ACHIEVEMENT

PRENTICE-HALL

INC

NEW YORK
PRENTICE-HALL, INC.

TO MY FATHER

The memory of whose long years of self-sacrificing devotion to the ideal of social justice has often been an inspiration to his son.