The Power of Positive Profit: How You Can Improve Any Bottom Line in Sales, Marketing, and Management with MoneyMathJohn Wiley & Sons, 2007 M02 16 - 272 páginas When businesses struggle they often try to make up for it by cutting costs to increase sales, but volume selling isn’t real success because you can’t do it forever. In this book, Graham Foster shares powerful business lessons on how to sell at the right price and maintain solid margins. This is the ultimate guide to keep your company growing and healthy. |
Contenido
Chapter 1 Overcoming a Shaky Start Millennium Novum | 1 |
Chapter 2 Every Business Needs It Margin | 19 |
Chapter 3 Issues Affecting Healthy Margins in Sales | 31 |
Chapter 4 The Weapon of Math Instruction | 45 |
Chapter 5 Balancing Your Companys Selling and Management Efforts | 53 |
Chapter 6 Now for Some Real Bulletproofing | 65 |
Chapter 7 Why Your Perceived Value Beats Product Quality | 79 |
Chapter 8 How Salespeople Can Sell Higher | 91 |
Chapter 14 Cash Flow Indicator of Financial Health | 169 |
Chapter 15 The Social Damage of Profit Failure | 181 |
Chapter 16 The Delight of Positive Profit | 191 |
Chapter 17 Responsibilities Attached to Profit Making | 209 |
Appendix A MoneyMath Figures and Tables | 221 |
Appendix B Financial Management Questionnaire | 263 |
Appendix C 101 Price Management Questions | 266 |
Appendix D Acknowledgments | 271 |
Chapter 9 Getting Higher Market Prices | 105 |
Chapter 10 Price Wars and Profit | 117 |
Chapter 11 Price War Recuperation | 135 |
Chapter 12 Pricing for Profit in the Market | 147 |
Chapter 13 For Hard Times Have a Plan B | 159 |
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About the Author | 284 |
Otras ediciones - Ver todas
The Power of Positive Profit: How You Can Improve Any Bottom Line in Sales ... Graham Foster Sin vista previa disponible - 2007 |
The Power of Positive Profit: How You Can Improve Any Bottom Line in Sales ... Graham Foster Sin vista previa disponible - 2006 |
Términos y frases comunes
40 percent accounting achieve activities added Airlines amount Application asked average balance bank benefits better bottom line cash cash flow cent Chapter chart competition competitors continue corporate customers deal directors discount dollars earnings effect employees example executives fact Figure firm fixed costs give gross profit margin higher important industry interest investing issue Italy keep leader look lose lost lower major margin market share markup math means million MoneyMath move net profit never offer operating percent percent margin percentage positive positive profit price increase reduce retail sales volume salespeople sell shows staff strategy successful Table things United variable costs