A Crash Course In Marketing: Low Cost Marketing Strategies That Will Double Your Sales-Not Your Expenses

Portada
Adams Media, 2000 M02 1 - 224 páginas
Best-selling authors give away over 250 of their best marketing ideas.

Acerca del autor (2000)

David H. "Andy" Bangs, Jr., is a longtime entrepreneur, founder of Upstart Publishing Company, bestselling author, and former banker. Calling himself "Writer, Sailor, Appreciator" (not necessarily in that order), Bangs's genial insights on building businesses have made him one of the most sought-after experts on business planning. From his home base on the coast of New England, he has penned such perennial business classics as "The Market Planning Guide" and "The Start-Up Guide" and has coauthored numerous others.

Andi Axman is coauthor of four books, including "A Crash Course in Marketing" and "Launching Your Home-Based Business." Her past entrepreneurial ventures include renovating an old mill and publishing a newspaper. She now works with small businesses and nonprofits. Her company, Sirius Marketing, is located in Epsom, New Hampshire. Axman studied political economics at Johns Hopkins University and received her M.A. from the University of Toronto.

Información bibliográfica