"BUSINESS IS GOOD" LIKE IKE the brook, the sale of the Encyclopædia Britannica goes on forever. The demand is constant; nothing seems to stop it. As a matter of fact, more sets of the Encyclopædia Britannica have been sold since its first appearance in 1768 than have been sold of all other encyclopædias in all languages, including English, combined. There must be a good reason for this. THE past history of the work is being repeated in the case of the New 11th Edition, published by the Cambridge University Press of England. 16 PRESSES, steadily at work since January, finished in June a fifth printing, and then, immediately after, a sixth printing was started, to be finished by Christmas, and this to be followed by a seventh. As one season follows another with mathematical certainty, so each printing of this incomparable work follows upon another without interruption. The supply of Britannicas must keep pace with the demand for Britannicas, and the demand is continuous, like that for any other recognized staple product. While most books that are published have a short career, then die, and are forgotten, the Britannica goes on, always increasing its fame, its sale and its usefulness. Without Precedent in Publishing THE New Encyclopædia Britannica is a big book, the largest single work ever published, consisting of 29 volumes, with 28,150 pages and 44,000,000 words of text. There have already been printed in a little more than two years 52,500 complete sets (1,522,500 volumes) all but about 5,000 on the now famous thin India paper. There have been used 83,100 reams of this India paper, 8,750 reams of ordinary book paper, and 5,500 reams of art paper for the 450 full-page plates and the maps; over 30 tons of ink and 450 tons of type metal have been employed in printing the English and American editions. As it takes six months to print 5,000 sets, the printing must be arranged for well in advance, so that there may be no shortage in stock, no delay in filling orders, no disappointment on the part of an eager public. "Business is good," but there must be a good reason for it. The Bank of Certified Knowledge THE reason this book has so far outsold all other encyclopædias-today as in the past-and the reason it is necessary to keep the presses running continuously, is very simple: The Encyclopædia Britannica serves a useful purpose-that of supplying authoritative information. "The feeling which one "No one who wishes to be well informed in regard to world affairs can afford to overlook this book. In addition to its element of timeliness, it is, in its thoroughgoing account and discussion of the great movement of Pan-Germanism, an important and permanent contribution to history." St. Louis Republic. "By reason of its scope, sincerity and historical impartiality, this work should take rank as an important and permanent contribution to the record of international emulation." Philadelphia North American. "Professor Usher, in this study of German schemes for world conquest, treats these problems and situations of international politics with a brilliance and clarity that are as convincing as they are absorbing." Detroit Free Press. "Prof. Usher writes in a brilliant, trenchant style which illuminates the entire international situation." - Review of Reviews. $1.75 net. Postage 13 cents. HOUCHTON MIFFLIN CO. BOSTON AND NEW YORK Hotel Puritan BOSTON Commonwealth Ave. 100 yards from Massachusetts Ave. car lines. For both transient and permanent guests The Distinctive Boston House and one of the most inviting and homelike hotels in the world. EUROPEAN PLAN An attractive illustrated booklet with guide to Boston and vicinity will be mailed on request. 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It affords pupils the environment and atmosphere so necessary to a musical education. Its complete organization, its imposing Conservatory building, splendid equipment, and the Residence Building offer exceptional facilities for students. Complete Curriculum. Courses in every branch of Music, applied and theoretical, including Opera. Owing to the practical training of students in our Normal Department, graduates are much in demand as teachers. The free privileges of lectures, concerts and recitals, the opportunities of ensemble practice and appearing before audiences, and the daily associations are invaluable advantages to the music student. A Complete Orchestra offers advanced pupils in voice, piano, organ and violin experience in rehearsals and public appearances with orchestral accompaniment. Dramatic Department. Practical training in acting. Address RALPH L. FLANDERS, Manager. "A book that cannot fail to attract those who are interested in the literary life of the nineteenth century." New York Times. THE DRIFT OF ROMANTICISM "Mr. More sums up the thoughts he has developed in this book, and these reflections on life and literature are remarkable for their force and their beauty of expression." San Francisco Chronicle. "It is seldom, indeed, that we find so keen a vision of the sources, interrelations and ethical tendencies of writers seemingly so dissociated and yet in fact radically connected as furnish the themes for the essays that make up this remarkable volume.... The attention of all who are qualified for such study will be held unflagging to the end."- The Churchman. By Paul Elmer More "To many minds his book "It is a pleasure to find in Mr. More a genuine critic, for genuine critics in America in these days are uncommonly scarce."-Harvard Graduates' Magazine. "We do not know of any one now writing who gives evidence of a better critical equipment than Mr. More. It is rare, nowadays, to find a writer so thoroughly familiar with both ancient and modern thought." -The Independent. "We believe that we are in the presence of a critic who must be counted among the first who took literature and life for their theme." London Spectator. BOSTON $1.25 net. Postage 12 cents. HOUGHTON MIFFLIN COMPANY NEW YORK We shall be glad to supply information and circulars in regard to any school advertised in our columns THE TACONIC SCHOOL FOR GIRLS Overlooking a beautiful lake in the Berkshire Hills. Girls taught how to study. New gymnasium. MISS LILIAN DIXON, Massachusetts Abbot Academy A School for Girls ANDOVER, MASS. Founded 1828. 23 miles from Boston. Address A. B., Principal. MISS CATHARINE BURROWES, A. B., Asso- Miss Church's School for Girls ciate Principal. LAKEVILLE, CONN. The Gunnery School WASHINGTON, CONN. Founded in 1850 by Frederick W. Gunn. 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Miss Emily Gardner Munro, A. M., Principal Bradford Academy for Young Women MICHIGAN COLLEGE OF MINES F. W. MCNAIR, President Located in the Lake Superior District. Mines an mills accessible for College work. For Year Book Miss Capen's School for Girls and Booklet of Views apply to President or Secretar For many years known as "The Burnham School." Northampton, Mass. HOUGHTON New Hampshire MICHIGAN The Phillips Exeter Academy Unusual opportunities for boys of exceptional character and abili 133rd year opens Sept. 17th, 1913. Catalogue and views. Addres HARLAN P. AMEN, Principal, Exeter, New Hampshire |