The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary EconomicsMacmillan, 2007 M12 26 - 336 páginas Bestselling author Michael Shermer explains how evolution shaped the modern economy—and why people are so irrational about money |
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... psychology shape our economic lives / Michael Shermer. p. cm. Includes bibliographical references and index. ISBN13: 9780805089165 ISBN10: 0805089160 1. Economics—Psychological aspects. 2. Consumer behavior. I. Title.
... Consumer behavior. I. Title. HB74.P8S46. 2008 330.1'9—dc22 2008032782 Henry Holt books are available for special promotions and premiums. For details contact: Director, Special Markets. Originally published in hardcover in 2008 by Times ...
... consumers that other people want that product and therefore it must be good, thereby causing them to desire it as well, which leads even more people to purchase the product, sending more signals to other consumers that they too must ...
... consumer preferences grounded in relative rankings by other consumers can and often do wash out the effects of more objective ratings of product quality. Markets that traffic in rankings, ratings, and bestseller lists seem to operate on ...
... consumers in the marketplace who vote with their dollars on which will survive: VHS over Betamax, DVDs over VHS, CDs over records, flip phones over brick phones, computers over typewriters, Google over Altavista, SUVs over station ...
Contenido
Of Pandas Products and People | |
Minding Our Money | |
The Extinction of Homo Economicus | |
The Value of Virtue | |
Why Money Cant Buy You Happiness | |
Trust with Credit Verification | |
The Science of Good Rules | |
Dont Be Evil | |
Free to Choose | |
To Open the World | |
Acknowledgments | |
Otras ediciones - Ver todas
The Mind of the Market: How Biology and Psychology Shape Our Economic Lives Michael Shermer Vista previa limitada - 2009 |
The Mind of the Market: Compassionate Apes, Competitive Humans, and Other ... Michael Shermer Vista previa limitada - 2008 |