The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics

Macmillan, 2007 M12 26 - 336 páginas

Bestselling author Michael Shermer explains how evolution shaped the modern economy—and why people are so irrational about money

How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior.

Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.


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LibraryThing Review

Crítica de los usuarios  - martinsellingzoe - LibraryThing

I like Mind of the Market more than most because it ties in so well with my emergence marketing ideas. The nascent science of Neuroeconomics is still trying its hat on. Shermer is able to breathe life ... Leer comentario completo

LibraryThing Review

Crítica de los usuarios  - PointedPundit - LibraryThing

Michael Shermer provides Free Market Economics with a scientific foundation grounded in pychology and evolution. Shermer, an adjunct economics professor at Claremont University and the founder of ... Leer comentario completo

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Acerca del autor (2007)

Michael Shermer is the author of The Believing Brain, Why People Believe Weird Things, The Science of Good and Evil, The Mind Of The Market, Why Darwin Matters, Science Friction, How We Believe and other books on the evolution of human beliefs and behavior. He is the founding publisher of Skeptic magazine, the editor of, a monthly columnist for Scientific American, and an adjunct professor at Claremont Graduate University. He lives in Southern California.

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