| Clifford Smyth - 1925 - 850 páginas
...nonsense, are real discernment and hardheaded common-sense. When he says " Advertising may be defined as the science of arresting the human intelligence long enough to get money from it," he is both wise and witty. He follows the Euclidean method of disclosing truth through absurdity, and... | |
| 1924 - 592 páginas
...Still, put up picture placards showing American Marines at Target Practice in Matamoras Bay, Mexico. Advertising may be described as the science of arresting...human intelligence long enough to get money from it. A good advertisement must be brief. ln the earlier days this was not understood. When first the railways... | |
| Stephen Leacock - 1924 - 304 páginas
...books that nothing is easier than to give a brief resume of the general principles of advertising. Advertising may be described as the science of arresting...human intelligence long enough to get money from it. It is carried on by means of printed notices, signboards, placards and above all, owing to the simplicity... | |
| 1924 - 902 páginas
...is easier than to give a brief resume of the general principles of advertising. Advertising may lie described as the science of arresting the human intelligence long enough to get money from it. It is carried on by means of printed notices, signboards, placards, and above all, owing to the simplicity... | |
| Ashton Applewhite, Tripp Evans, Andrew Frothingham - 1992 - 552 páginas
...wondered. "For this kind of examination you don't have to undress," she explained. ADVERTISING Jokes Advertising may be described as the science of arresting the human intelligence long enough to get money fron it. — Stephen Leacock Advertising is a valuable economic factor because it is the cheapest way... | |
| James B. Twitchell - 1996 - 306 páginas
...for argument; its function is to make the worse appear better. • George Santayana Advertising is the science of arresting the human intelligence long enough to get money from it. • Stephen Leacock Advertising is the rattling of a stick inside a swill bucket. • George Orwell Nothing's so apt to... | |
| Tony Robbins - 2010 - 436 páginas
...junk food, captivated by every trend that pours through the tubes. Someone once described advertising as "the science of arresting the human intelligence long enough to get money from it." Some of us live in a world of perpetually arrested intelligence. The alternative is to try something... | |
| Gerald P. Koocher, Patricia Keith-Spiegel - 2008 - 672 páginas
...his female employer. Journal of Social Psychology, 144, 207-217. 14 Marketing Professional Services Advertising may be described as the science of arresting...intelligence long enough to get money from it. Stephen Butler Leacock Contents HISTORICAL ISSUES Federal Trade Commission Actions Against Professional Associations... | |
| Gerald P. Koocher, Patricia Keith-Spiegel - 1998 - 542 páginas
...practice. Professional Psychology: Research and Practice, 28, 77-80. 11 Psychologists in the Marketplace Advertising may be described as the science of arresting...intelligence long enough to get money from it. Stephen Butler Leacock The manner in which psychologists offer their services to the public has important ethical... | |
| Connie Robertson - 1998 - 686 páginas
...the result of spontaneous combustion. You must set yourself on fire. LEACOCK Stephen 1869-1944 6124 C 6125 The best definitlon of humour I know is: humour may be defined as the kindly contemplation of... | |
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