Entrepreneurship and Innovation in Automobile Insurance: Samuel P. Black, Jr. and the Rise of Erie Insurance, 1923-1961

Taylor & Francis, 2001 - 358 páginas
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Entrepreneurs play a central role in economic growth and development, but how they do so is the subject of considerable debate. This book explains that process through an historical case study of an automobile insurance entrepreneur, Samuel P. Black, Jr., and Erie Insurance, the company he helped build. It also recounts the largely untold history of American automobile insurance.

One of this study's central themes is the role of innovation in the entrepreneurial process. The rise of Erie Insurance from a four-person enterprise in Erie, Pennsylvania, in 1925 to the fourteenth largest property-casualty insurer today was the result, in part, of Black's relentless push to innovate. His continual efforts to cut costs, develop new products, satisfy customers, increase sales, and improve operations, all contributed greatly to the company's growth. A second theme is the automobile's dramatic impact on modern America. Its takeover of mass transportation provided the basis for the development of the automobile insurance industry and created many of the opportunities that Black and Erie Insurance capitalized on. These themes combine in the history of Black and Erie Insurance to illuminate the dynamic process by which the cultural, social, economic, and technological environment creates opportunities that entrepreneurs and entrepreneurial firms exploit, and how entrepreneurial actions stimulate economic growth.

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Introduction EntrepreneurshipTheory and Practice
The Motor Age
Getting Ahead
The Romance of Claims
Push This Thing Along The Rise of Erie Insurance
The Challenge of the Depression
Adversity and Innovation
Sales World War II and Managing the Northwest Territories
Underwriting And Problems of Growth
Questions of Strategy and Rewards
Epilogue Samuel P Black Jr Entrepreneurship and Erie Insurance 19611997
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Samuel P. Black is one of the pioneers of automobile insurance companies. John Paul Rossi is in the Department of Human and Social Sciences at Penn State University.

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