Representing Consumers: Voices, Views, and VisionsBarbara B. Stern Psychology Press, 1998 - 400 páginas Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: |
Contenido
The problematics of representation | 1 |
using signs | 27 |
3 | 46 |
PART 2 | 55 |
Daring consumeroriented ethnography | 87 |
a hermeneutic | 127 |
85 | 154 |
from text | 156 |
an ethnoscopic autoautoauto | 231 |
PART 4 | 265 |
viii | 287 |
xii | 298 |
Multimedia approaches to qualitative data | 308 |
representing multimethod | 339 |
slacker scholarship and | 365 |
some reflections on the minds eye | 384 |
Otras ediciones - Ver todas
Términos y frases comunes
Referencias a este libro
Imagining Marketing: Art, Aesthetics and the Avant-Garde Stephen Brown,Anthony Patterson Sin vista previa disponible - 2004 |