Representing Consumers: Voices, Views, and Visions

Portada
Barbara B. Stern
Psychology Press, 1998 - 400 páginas

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include:
* construction of the researcher and consumer voice
* quantitative tools and representation
* advertising narratives
* poetic representation of consumer experience
* the crisis in the crisis concept
* consumer-oriented ethnographic research.
The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.

Dentro del libro

Páginas seleccionadas

Contenido

The problematics of representation
1
using signs
27
3
46
PART 2
55
Daring consumeroriented ethnography
87
a hermeneutic
127
85
154
from text
156
an ethnoscopic autoautoauto
231
PART 4
265
viii
287
xii
298
Multimedia approaches to qualitative data
308
representing multimethod
339
slacker scholarship and
365
some reflections on the minds eye
384

a visual approach
193
55
229

Otras ediciones - Ver todas

Términos y frases comunes

Información bibliográfica