The Mind of the Market: How Biology and Psychology Shape Our Economic LivesMacmillan, 2009 M01 6 - 336 páginas "[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating."—Los Angeles Times Book Review |
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... psychology of human beings to explain the unpre- dictable postmodern world of trade and finance . . . . An informative , inventive , broad - spectrum analysis of what makes modern man tick , starting with his wallet . " -Kirkus Reviews ...
How Biology and Psychology Shape Our Economic Lives Michael Shermer. THE MIND OF THE MARKET How Biology and Psychology Shape Our Economic Lives MICHAEL SHERMER A HOLT PAPERBACK HENRY HOLT AND COMPANY NEW YORK HP Holt Paperbacks Henry ...
... psychology shape our economic lives / Michael Shermer . P. cm . Includes bibliographical references and index . ISBN - 13 : 978-0-8050-8916-5 ISBN - 10 : 0-8050-8916-0 1. Economics - Psychological aspects . 2. Consumer behavior . I ...
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Contenido
ECONOMICS FOR EVERYONE | xiii |
THE GREAT LEAP FORWARD | 1 |
OUR FOLK ECONOMICS | 14 |
BOTTOMUP CAPITALISM | 24 |
OF PANDAS PRODUCTS AND PEOPLE | 44 |
MINDING OUR MONEY | 65 |
THE EXTINCTION OF HOMO ECONOMICUS | 94 |
THE VALUE OF VIRTUE | 115 |
TRUST WITH CREDIT VERIFICATION | 167 |
THE SCIENCE OF GOOD RULES | 191 |
DONT BE EVIL | 204 |
FREE TO CHOOSE | 228 |
TO OPEN THE WORLD | 247 |
NOTES | 263 |
ACKNOWLEDGMENTS | 295 |
299 | |
Otras ediciones - Ver todas
The Mind of the Market: Compassionate Apes, Competitive Humans, and Other ... Michael Shermer Vista previa limitada - 2008 |
The Mind of the Market: Compassionate Apes, Competitive Humans, and Other ... Michael Shermer Vista previa limitada - 2007 |