Writing For a Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces for NonProfitsSimon and Schuster, 2000 M07 19 - 336 páginas Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, Writing for a Good Cause is the first book to explain how to use words well to win your cause the money it needs. Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you: Write the perfect proposal—from the initial research and interviews to the final product Draft, revise, and polish a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds Create case statements and other big money materials—also write, design, and print newsletters, and use the World Wide Web effectively Survive last-minute proposals and other crises—with the Down-and-Dirty Proposal Kit! Writing for a Good Cause provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors. |
Contenido
Introduction | 13 |
THE WACKY WORLD OF FUND RAISING | 19 |
WRITING THE PERFECT PROPOSAL | 55 |
THE WRITERS CRAFT | 145 |
How to Get It Crisp Styled and Polished | 169 |
From Angry Letters to Ads and Editorials | 175 |
CASE STATEMENTS | 187 |
How to Write Edit Design and Print | 208 |
SO NOW YOURE ALL SET RIGHT? | 257 |
THE GOTTAGETITOUTRIGHTNOW HOWLATEIS | 275 |
From Notes to Outline | 282 |
From Introduction to Reprise | 299 |
How Late Did You Say Theyre Open? Proof Package and Out the Door | 307 |
APPENDIX | 314 |
327 | |
ABOUT THE AUTHORS | 333 |
Otras ediciones - Ver todas
Writing For A Good Cause: The Complete Guide To Crafting Proposals And Other ... Joseph Barbato,Danielle Furlich Vista previa limitada - 2000 |
Writing For a Good Cause: The Complete Guide to Crafting Proposals and Other ... Danielle Furlich,Joseph Barbato Vista previa limitada - 2000 |
Términos y frases comunes
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