Creating Corporate Reputations: Identity, Image, and Performance
Oxford University Press, 2001 - 299 páginas
'Clear writing style and concise arguments... thought-provoking and extremely readable... Whether you are a manager, an academic, or just an interested general reader, Creating Corporate Reputations will offer many new insights into the important role that corporate reputation plays in the success of business' -Academy of Management Executive'Well written and interesting. Dowling does an excellent job of explaining why managers should spend time and resources to develop the organisational reputation' -Academy of Management Executive'Dowling has created a book that is widely applicable to a variety of business situations. Creating Corporate Reputations will appeal to many business and nonprofit managerial audiences' -Academy of Management Executive'Dowling has written a book offering fresh and unique insights into how managers create value both for their organisations and for their stakeholders' -Academy of Management ExecutiveCorporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.
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Creating Corporate Reputations : Identity, Image and Performance: Identity ...
Vista previa limitada - 2000