Creating Corporate Reputations: Identity, Image, and Performance

Oxford University Press, 2001 - 299 páginas
'Clear writing style and concise arguments... thought-provoking and extremely readable... Whether you are a manager, an academic, or just an interested general reader, Creating Corporate Reputations will offer many new insights into the important role that corporate reputation plays in the success of business' -Academy of Management Executive'Well written and interesting. Dowling does an excellent job of explaining why managers should spend time and resources to develop the organisational reputation' -Academy of Management Executive'Dowling has created a book that is widely applicable to a variety of business situations. Creating Corporate Reputations will appeal to many business and nonprofit managerial audiences' -Academy of Management Executive'Dowling has written a book offering fresh and unique insights into how managers create value both for their organisations and for their stakeholders' -Academy of Management ExecutiveCorporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.

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Acerca del autor (2001)

Grahame Dowling is Professor of Marketing at the Australian Graduate School of Management. He is one of Australia's leading researchers and writers on marketing and its importance in today's successful corporations and organizations. He has published over 100 papers in the academic and business press dealing with a wide range of marketing topics. In 1997, Grahame Dowling was named the Distinguished Marketing Researcher in Australia and New Zealand for his work on the adoption and diffusion of innovations. He is currently a member of the editorial boards for the journals Corporate Reputation Review and the Journal of Business-to-Business Marketing.

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